Archive for June, 2012

28
Jun

I have decided to take a cue from one of my MSU students, Megan Gebhart.  Megan, in her senior year at MSU, had coffee with 52 different folks each week of year and wrote about it here.  Her 52 cups year is over, but it is worth reading about the conversations she had because it […]

Read More

27
Jun

As we were traveling to Michigan last week by car, our AT&T Telenav service became unavailable on all three of our iPhones that use it.  Even though we realized that it couldn’t be the phones themselves that were the problem, and it had to to do with Telenav, it took quite some time for that […]

Read More

24
Jun

A new study shows that consumers trust feelings as information when making purchase decisions.  This means that instead of trusting facts, we sometimes trust the way that we feel, instead.  I studied this concept with Dr. Larry Sanna at UNC-CH in my doctoral program, so I was intrigued to read this study. For instance, if […]

Read More

20
Jun

A new study shows that Republicans and Democrats only agree on brands like Coke, Google, Apple–which we also agree we like.  Basically, one headline said that Dems are from Starbucks and Republicans are from Dunkin’.  That will be unhappy news to my good friend, a loyal Democrat who loves Dunkin’ coffee so much that I […]

Read More

18
Jun

I am so proud of my MBA students at Meredith College that I just have to brag about the creative digital marketing projects they just completed for our summer hybrid course on digital marketing. We met once a week for 6 weeks together and then co-created the rest of our content together on-line in a […]

Read More

17
Jun

On Father’s Day, I thought I would reflect on the lessons Aneil has taught our kids about trust. We have lived through some challenging times in the life of our family.  Aneil survived cancer at a young age and the kids have had to move to new schools due to our job changes.   Our […]

Read More

15
Jun

Here’s a terrific Baccalaureate speech by Michael Lewis, Princeton Class of 1982.  It’s worth reading in its entirety: Princeton University’s 2012 Baccalaureate Remarks Posted June 3, 2012; 04:17 p.m.  by Staff “Don’t Eat Fortune’s Cookie” Michael Lewis June 3, 2012 — As Prepared (NOTE: The video of Lewis’ speech as delivered is available on the Princeton […]

Read More

14
Jun

I applaud this effort to try to figure out what Dads are buzzing about, but I don’t think they asked the right question.  The survey asked, “If you’ve heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?”  All this is asking is […]

Read More

13
Jun

A new study confirms what we know:  higher levels of trust drive bottom line results.  Despite finding that distrust is still prevalent, this study finds that the presence of trust will increase business performance. “Trust is at rock bottom, but if leaders want to drive trust levels higher, we say: focus on openness, transparency, and […]

Read More

10
Jun

We get lots of requests from people we know, students, alumni, clients, friends, family.  We can’t obviously say yes to all of these requests, but we do our absolute best to respond either yes or no, and not leave people wondering if we ever heard their requests.  We actually try to respond within 24 hours, […]

Read More