About Us

Aneil & Karen Mishra

Aneil Mishra

CEO and Chief Learning Officer
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Aneil is the Thomas D. Arthur Distinguished Professor of Leadership at East Carolina University’s College of Business, and most recently served as interim Associate DeanAneil is an internationally recognized expert on how leaders build trust.  Prior to joining East Carolina U., he served as Associate Dean for Academic Affairs at North Carolina Central University.  Before that, he was Vice President of Curriculum and Faculty Relations for 2tor, Inc (now 2u), working with the University of North Carolina at Chapel Hill’s Kenan-Flagler School of Business to launch its innovative and path-breaking online MBA program, MBA@UNC. He has also been a management professor on the business school faculties of Duke University (Fuqua), Wake Forest University (Babcock), Penn State University (Smeal) and Michigan State University’s School of Human Resources and Labor Relations.

Aneil regularly teaches in leading executive education programs both in the U.S. and abroad, including in Istanbul, Turkey and in South America. He provides leadership development, consulting and executive coaching for a variety of for-profit firms, health care organizations, and not-for-profits, including most recently, Abbott Nutrition, AICPA, the DC Bar Organization, Lenovo, Sanofi, and UNC-Chapel Hill and Virginia Commonwealth University medical schools.  Aneil is a member of the Academy of Management and the First International Network on Trust, or FINT.

Aneil joined the board of directors of the Carolina Headache Foundation in 2014.  From 2001-2005, Aneil served on the board of Cancer Services, Inc. a non-profit organization devoted to helping people and their families deal with cancer.

Karen Mishra

President and CMO
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Karen is currently a member of the business school faculty at Campbell University. She previously was Clinical Professor in the Broad College of Business at Michigan State University and an assistant professor at Meredith College.  She has also co-authored two books on trustworthy leadership with Aneil.

Karen is a Gallup-certified Strengths Coach and helps executives understand and apply their strengths to career transitions, as well as help new grads with new careers.

Karen earned her Ph.D. in Strategic Communication at UNC-Chapel Hill in 2007. Prior to earning her Ph.D., she taught marketing at both Penn State University and Wake Forest University.

She earned her MBA from the University of Michigan’s Ross School of Business, and then worked for Johnson Controls Plastic Container Division (now Amcor) where she was the youngest and first female Account Manager for the $75 million Pepsi-Cola account. She consults for a number of for-profit and not-for-profit organizations on strategic planning, team building, marketing and sales-management issues. She is also an executive coach. Karen served as Board President of Samaritan Ministries and is a member of the Class of 2000 of Leadership Winston-Salem. She currently serves on the board of Preston’s League and Cars INC.

About This Website

This site is for leaders, change agents, and anyone who wants to build trust with other people.

This is the ROCC of Trust©:

We call this the ROCC of Trust©, which we develop and discuss in our book, Trust is Everything, and develop further in Becoming a Trustworthy Leader: Psychology and Practice, published by Routledge Press.

The infographic below also explains the ROCC of Trust© in more detail.


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