6
Mar

We’re all big fans of Ben & Jerry’s here in the Mishra family.  In fact, I’ve been too BIG a fan, and am cutting back on enjoying it as I downsize my belly.  So it is interest that Karen received this recent announcement from our favorite ice cream company:

One of our competitors (think funny sounding European name) recently announced they will be downsizing their pints from 16 to 14 ounces to cover increased ingredient & manufacturing costs and help improve their bottom line. At Ben & Jerry’s we think downsizing pints is downright wrong.

We understand that in today’s hard economic times businesses are feeling the pinch. We also understand that many of you are also feeling the same, & think now more than ever you deserve your full pint of ice cream.

We are even more committed today to lead with our values through the quality of our ingredients & how we source them to make the best ice cream possible. So, while our competitor may be experiencing a bit of shrinkage, rest assured that your Ben & Jerry’s will still be standing tall in the freezer.

Enjoy!

We believe it’s much more trustworthy to provide 16 ounces of ice cream when you’re labeling it a pint, than to provide less than that amount.  While I need to eat less of it each time I enjoy their great ice cream, I do want to know I’m getting what I paid for:  a real pint!

Aneil

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Comments

  • By Dagen Hass, March 6th, 2009 at 2:23 pm

    This blog is about truth, right?

    Haagen-Dazs doesn’t label their package “a pint” as you say, they label it as 14 oz. And they announced ahead of time that their 16 oz pkg is going to change to 14 oz. B&J is trying to imply otherwise.

    I’m a fan of Ben & Jerry’s, but they’re in the ice cream – not the truth – business. Aren’t they skirting the truth by pretending Jerry Greenfield and Ben Cohen are involved when they have no authority or responsibility over the Ben & Jerry’s ice cream company?

    The truth IS out there:
    http://franchisormarketing.com/ben-jerrys-busts-on-haagen-dasz-again/

  • By Ari Herzog, March 6th, 2009 at 3:54 pm

    Meh, they’re both expensive. I prefer Breyer’s.

  • By Missy, March 13th, 2009 at 7:30 pm

    Your new fav ice cream will SOON be the MSU dairy store once again, you can’t miss on Monday’s Tomato soup and grilled cheese for 2 bucks… Not to mention the tons of flavors of ice cream.. lets meet for a scoop!

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