If I had a dollar for each time one of my students or clients used the phrase “burning platform,” I’d be writing this blog from the Caribbean.  Well, from today’s Wall Street Journal comes Nokia’s CEO and his efforts to communicate an urgent need for transformation change to his employees:

Just days before Nokia Corp. Chief Executive Stephen Elop is to reveal his plan for turning around the ailing handset maker, an internal memo penned by the executive describes a company besieged on all sides by competitors and in desperate need of a huge transformation.


Agence France-Presse/Getty Images
Nokia chief Stephen Elop, pictured in September.

Comparing Nokia to a man standing on a burning oil platform who jumps into icy waters to escape the flames, Mr. Elop says dramatic action is needed to reverse a decline that has left the Finnish company “years behind” the competition.

The complete text of Stephen Elop’s memo can be found here, and it’s quite compelling.  Does your company need or have a burning platform, and if so, do your colleagues understand it?
Add a comment


Add a Comment

You must be logged in to post a comment.