20
Jan

I love the sentiment behind MLK day–a day of service and NOT just just a day off to sleep in or shop. I want to take this day to brag about the work my students did all fall and will continue to do this spring to give back to the local Triangle Community.  When I […]

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28
Nov

I have been teaching introductory marketing for 20 years. When I taught at Penn State University, State College, Pennsylvania was celebrating its Centennial. The Director of the Centennial asked my students to help her put together a marketing plan for the Centennial to increase awareness in the town. That event was the beginning of my […]

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14
Nov

This week, I let my students take one class day to work on their group projects. They are creating marketing plans for local nonprofits and it takes a bit more coordination to find time to get four people together outside of class.  As I moved from group to group, answering questions, I remembered how many […]

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31
Oct

I realized this week that I needed to stop and thank the person who taught me to blog: Anton Zuiker, aka, Mister Sugar. Before I get to thanking Anton, I need to disclose up front that Anton is not responsible for the fact that I am not as eloquent as he is. Once you start […]

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18
Jun

I am so proud of my MBA students at Meredith College that I just have to brag about the creative digital marketing projects they just completed for our summer hybrid course on digital marketing. We met once a week for 6 weeks together and then co-created the rest of our content together on-line in a […]

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15
Jun

Here’s a terrific Baccalaureate speech by Michael Lewis, Princeton Class of 1982.  It’s worth reading in its entirety: Princeton University’s 2012 Baccalaureate Remarks Posted June 3, 2012; 04:17 p.m.  by Staff “Don’t Eat Fortune’s Cookie” Michael Lewis June 3, 2012 — As Prepared (NOTE: The video of Lewis’ speech as delivered is available on the Princeton […]

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17
Feb

An article in Forbes is critical of business schools, claiming that they don’t do a good job preparing women for the multiple roles that they will play when they graduate. The author claims that b-schools focus exclusively on the roles at work and fail to help women (and men) plan ahead for how their work […]

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20
Jan

As horrible as the alleged crimes are that Jerry Sandusky is accused of committing, it’s even more shocking that Penn State University’s academic leadership, in particular President Graham Spanier, failed to keep Penn State’s board of trustees fully informed of what may have transpired and what academic officials told the grand jury.  Karen was interviewed […]

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22
Dec

In an article in Inside Higher Ed, a community college in Michigan recently decided to improve the status of many of its faculty: Delta College, a two-year institution located in Michigan, has moved to make all of its full-time faculty positions either tenured or tenure-track. That means about 55 instructors at Delta have the option […]

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22
Jul

I was taking a lunch break yesterday with my interns and eating in the lunchroom in which a t.v. shows CNN all the time right above the lunch table.  As the subject was Millennials, “Slacktivists,” and social media, I paid some attention (one of my interns belongs to the Millennial generation).  This is what I […]

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