20
Jan

I love the sentiment behind MLK day–a day of service and NOT just just a day off to sleep in or shop. I want to take this day to brag about the work my students did all fall and will continue to do this spring to give back to the local Triangle Community.  When I […]

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29
Mar

Who should care about the customer? Marketing? HR? Engineering? Everyone! Drucker said it best: “The purpose of business is to create a customer.“ This really doesn’t let any person or function off the hook. So, why are HR folks feeling disconnected from the customer experience when they know from their own studies that employee engagement […]

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26
Oct

Karen was recently interviewed about how to integrate marketing into a business plan. Normally, the business plan is created first and then marketing complements that plan. Marketing can reinforce what is important to the company, for instance Everything about Wal-Mart’s marketing reinforces the company’s business strategy of being a low-cost provider, says Karen Mishra, a […]

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26
Sep

I took my students to a local fair trade store this week and introduced them to Philip and Sara Dail. Philip and Sara own Beleza, a fair trade shop in Cameron Village in Raleigh, North Carolina. This was the third time I took my MBA students to visit their store (here they are in their […]

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18
Jun

I am so proud of my MBA students at Meredith College that I just have to brag about the creative digital marketing projects they just completed for our summer hybrid course on digital marketing. We met once a week for 6 weeks together and then co-created the rest of our content together on-line in a […]

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14
Jun

I applaud this effort to try to figure out what Dads are buzzing about, but I don’t think they asked the right question.  The survey asked, “If you’ve heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?”  All this is asking is […]

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13
Jan

Update 3-24-12: Meanwhile, CEO Indra Nooyi’s compensation increased about six percent in 2011 over 2010, according to the Wall Street Journal today. PepsiCo Inc. PEP -0.14% Chairman and Chief Executive Indra Nooyi received 2011 compensation valued at $17.1 million, according to a Securities and Exchange Commission filing released Friday, a 5.8% increase from the prior year driven primarily by […]

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1
Dec

A WSJ article is NOT very supportive of Coke’s newest can introduction: white Coke cans for the  holiday season to support the polar bears, who have been one of Coke’s long-time holiday symbols.  The criticism over this new white can is that consumers confuse regular Coke with diet Coke and get frustrated when they drink […]

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9
Nov

Karen was recently interviewed by Mary Ellen Biery for Sageworks and its blog on Forbes.com.  Here are some excerpts: Privately owned shoe maker TOMS built its business model around social responsibility, giving a pair of shoes to a child in need for every pair purchased. Company founder Blake Mycoskie recently added a line of eyewear that provides […]

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18
Oct

Even as the Occupy Wall Street protestors garner significant attention from the mass media, apparently many of the protestors distrust them: Stories about the protests accounted for 12 percent of all news reports by the end of last week, compared to just 2 percent the week earlier, according to Pew, which examines stories from 52 […]

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