1
Oct

Jack Shafer at Reuters has written a thoughtful piece about the latest Pew survey on media trustworthiness: Pew’s respondents are far from being connoisseurs of news. Instead, they appear to be slaves to their televisions, with 66 percent of them claiming to get most of their news from TV. Now, I’ve got nothing against television. I own […]

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24
Sep

More Americans distrust the elite media than trust, according to a recent poll by Gallup: More significantly, the reason Americans don’t trust the media is that they perceive it as being “too liberal” by 47% and only 36% see it as “just about right.” Thirteen percent see it as too conservative. Democrats saw the media […]

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22
Jul

I was taking a lunch break yesterday with my interns and eating in the lunchroom in which a t.v. shows CNN all the time right above the lunch table.  As the subject was Millennials, “Slacktivists,” and social media, I paid some attention (one of my interns belongs to the Millennial generation).  This is what I […]

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19
May

McDonald’s in under pressure to get rid of their iconic spokesman, Ronald McDonald, according to the Wall Street Journal: More than 550 health professionals and organizations have signed a letter to McDonald’s Corp. asking the maker of Happy Meals to stop marketing junk food to kids and retire Ronald McDonald. The McDonald’s letter, scheduled to […]

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21
Apr

I just had the unique opportunity (I say unique because only 300 or so of us tuned in) to hear Howard Schultz on a webcast this morning because I bought an advance copy of his new book, “Onward“.  I have not had a chance to read the book yet (too many papers to grade!), but […]

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5
Feb

The annual Edelman Trust Barometer is out, and while it will take us awhile to wade through the entire thing (it is definitely worth your time), I thought I’d share one interesting nugget: An academic turns out to be one of the most credible sources of information about a company from the public’s perspective. (Click […]

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12
Oct

Last night I wrote: Gap has a new logo and its loyal customers are NOT happy about it.  Gap probably thought it was time for a tune-up, but there are some things you don’t mess with, and when you have strong equity in your logo, that is one thing you don’t mess with, as the […]

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16
Jul

As I’m reading Real Simple magazine this month, I’m looking at a feature they have each month where they demonstrate how one outfit can look good on two different generations. As a loyal Talbot’s customer for many years (since getting my M.B.A. at Michigan, actually), I’m appalled that the current VP for Public Relations for […]

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27
May

The semester is over at MSU, but I just had to brag about my students in my large 130-person integrated strategy class.  It was hard to know if I was actually teaching them anything since there were so many of them and they were so distant, both in physical and emotional space.  One student commented […]

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29
Apr

The title of the article from Brand Channel says its all:  GM Loses  Trust After Payback Claim. GM executives are being rightly scored – from Capitol Hill to Madison Avenue – for public statements and a new advertising campaign, both featuring CEO Ed Whitacre, that imply the company has repaid its obligation to the U.S. […]

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