Tag Archive for: advertising

14
Jun

I applaud this effort to try to figure out what Dads are buzzing about, but I don’t think they asked the right question.  The survey asked, “If you’ve heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?”  All this is asking is […]

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19
May

McDonald’s in under pressure to get rid of their iconic spokesman, Ronald McDonald, according to the Wall Street Journal: More than 550 health professionals and organizations have signed a letter to McDonald’s Corp. asking the maker of Happy Meals to stop marketing junk food to kids and retire Ronald McDonald. The McDonald’s letter, scheduled to […]

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27
May

The semester is over at MSU, but I just had to brag about my students in my large 130-person integrated strategy class.  It was hard to know if I was actually teaching them anything since there were so many of them and they were so distant, both in physical and emotional space.  One student commented […]

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29
Apr

The title of the article from Brand Channel says its all:  GM Loses  Trust After Payback Claim. GM executives are being rightly scored – from Capitol Hill to Madison Avenue – for public statements and a new advertising campaign, both featuring CEO Ed Whitacre, that imply the company has repaid its obligation to the U.S. […]

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8
Feb

Superbowl Sunday is my favorite time of year, because I teach advertising and I love to watch the ads.  This year, I watched the game more than usual because the ads were nothing to write home about.  There were a couple, however, that caught my eye. My favorite ad overall was the Snickers ad with […]

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7
Apr

News14Carolina asked me this question the other day–you can see my interview here.  They heard about the new offer from Ford and GM to pay your car payment if you lose your job and wondered if this was an appropriate way to talk to consumers at this tight economic time.  Hyundai made this offer last […]

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