Tag Archive for: marketing

24
Jun

A new study shows that consumers trust feelings as information when making purchase decisions.  This means that instead of trusting facts, we sometimes trust the way that we feel, instead.  I studied this concept with Dr. Larry Sanna at UNC-CH in my doctoral program, so I was intrigued to read this study. For instance, if […]

Read More

14
Jun

I applaud this effort to try to figure out what Dads are buzzing about, but I don’t think they asked the right question.  The survey asked, “If you’ve heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?”  All this is asking is […]

Read More

6
Jan

Here’s an update on Zappos, in this case, how it uses a real “social” approach to marketing.  Thanks to  my friend Beverly at SAS for sharing this. Original Post 1-17-09: Here’s an excerpt of my interview in today’s Investor’s Business Daily: E-tailer Zappos has held its own in a sluggish economy. In fact, the online […]

Read More

10
Mar

Update 3-10-09: I continue to use King of Shaves with great success, and I’ve almost forgotten my much-loved Gillette Multiglide Shave Gel.  Meanwhile, S.C. Johnson Company it appears has decided to eliminate the Windex Wipes in the soft plastic packages we’ve been using for quite some time.  I just ordered more from Amazon.com from a […]

Read More